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The SOUTHPOLE brand is a division of Wicked Fashions, based in Carlstadt, NJ. SOUTHPOLE offers young men’s hip hop clothing, boys and juniors hip hop clothing collections to major department stores and hip hop clothing specialty stores both in the U.S. and internationally. SOUTHPOLE has been moving forward at an incredible rate in the past few months capturing virtually everyone’s attention. We have received editorial coverage in multiple magazines, numerous advertisements in hip hop clothing and Teen publications, product placement on music artists from multiple genres and heavy product placement in TV shows, movies, music videos and commercials.

NEW YORK, NY (April 14, 2003) – Urban fashion giant, SOUTHPOLE, officially launches their multi-million dollar spring/summer advertising campaign with the debut of a billboard in the heart of Times Square. The 100-foot billboard is on the Marriott Marquis Hotel rotunda on Broadway, between 45th and 46th Street.

In my opinion as long as I’ve been dealing with hip hop clothing I think SOUTHPOLE for the money is one of the best hip hop clothing companys out there