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Joker Brand is a Hip-Hop, Latin, West Coast, Tattoo inspired street wear clothing brand. Mr. Cartoon and Estevan Oriol are the creative force that drives the direction of the Joker Brand Clothing collection. (See about us for full bios on Mr. Cartoon and Estevan Oriol as well as the rest of the Joker Brand creative crew.)

In 1995. Estevan Oriol (then known as DJ Scandalous) and B-Real from Cypress Hill sat down with their Soul Assassins brother Mr. Cartoon to discuss a new venture. At the time, Mr. Cartoon was struggling to balance his time between the development of his artistic vision, unique tattooing style and the expansion of his fledgling clothing line, Joker Brand Clothing. It is there that the story of Joker Brand Clothing begins.

Joker Brand is internationally recognized as one of the most authentic and original hip hop clothing lines in the world. As a company, Joker Brand resisted the flossy trends of the late nineties, maintaining its connections to the street community.

Based in Los Angeles, Joker Brand Clothing's head designers Mr. Cartoon and Sick Luck, drawing much of their inspiration from the same streets they spent their teen years cruising. Their designs are synonymous with west coast urban culture, from the low rider car clubs, to the graffiti and skate crews, both Mr. Cartoon and Sick Luck have earned their reputations, not only for their bomb gear, but for their artistry as well.

Mr. Cartoon is considered to be one of the premiere tattoo artists in the World!. Having done ink on most of today's biggest stars (Eminem, 50 Cent, Xzibit, Method Man, Limp Bizkit, The Neptunes & The Transplants Rob Aston).

In addition to being Joker Brand's C.E.O., Estevan Oriol still makes time to direct music videos for artists such as D12 and Cypress Hill. He is also an internationally recognized photographer, working with magazines such as Rolling Stone, The Source, Details, and Vibe.

Joker Brand Clothing continues to maintain its links to the streets. With the support of their expansive Hip Hop clothing family, including such phenomenal artists as Cypress Hill, Dr. Dre, Snoop Dog, Outkast, Eminem, 50 Cent, Xzibit, Method Man, and Red Man just to name a few, Joker Brand has established itself as one of the most influential voices of the fashion community.