Low rider clothing represents a lifestyle as much as a brand name. The "GoLo" trademark has become an icon for those of us who follow and aspire to the Lowrider Culture. Lowrider represents just one thing: style we can call our own. We have carefully crafted a line of clothing and accessories that not only retains our cultural statement but furthers it.

In the year 2000, a group of friends started playing with a clothing line concept that pays respect to the lowrider culture. Lowrider developed some samples to take to the guys at lowrider magazine. America’s #1 magazine dedicated to the lowrider lifestyle.

Needless to say, they were impressed. Lowrider acquired the exclusive rights to manufacture Lowrider Clothing and now it can be found in 400 stores 28 US states, Mexico, Japan, Europe, and Australia